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YOU’RE FIRED SIR ALAN…
I’m not a fan of reality TV but I have to concede that there are some formats that are strangely compelling. Recently I watched The Apprentice with my mouth wide open whilst team Apollo demonstrated...
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Secrets of Stand Out
By Crispin Heywood To drive awareness and engage with shoppers, brands need to stand out. Okay, so everyone knows that. It’s not new. But, there’s a difference between shouting at shoppers and...
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This week we are mostly wearing…
Our fashion guru, Thomas is keeping us on our toes here at Westbourne Terrace. In fact the strip of floor that divides the account team from creative has become more of a catwalk. As we stride into...
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Are you Digitally Conscious?
By Thomas Thompson Whilst at the pub with some arty friends I found myself discussing the impersonality of social media and web based sales. A friend of mine is an artist and has yet to develop a...
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Snow Blind
Like most people in the UK, I watched with amazement as we slipped deeper and deeper into chaos as the show fell during December. As stories unfolded about travel problems, flight delays and families...
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So: just where do those great ideas come from?
There is a myth in the advertising industry that Terry Lovelock, then a copywriter at CDP, came up with the line, “Heineken refreshes the parts other beers cannot reach” (an example above) in a hotel...
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Celeb-Ration
By Sarah Green (not the E-list ex Blue Peter celebrity) Celebrity endorsement at your peril. Can your brand afford to take the potential risk? Is there such thing as a ‘risk-averse’ celebrity? Who...
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